Interactive and Print Annual Report 2011 - 2013

Each year Qualcomm Employee Communications publishes an internal report to celebrate employees and highlight the year’s internal accomplishments and employee activities. For two years, I led thinkPARALLAX's creative team to develop concepts and themes for the printed report, and worked as the Senior Project Manager, organizing mass amounts of content, photos and ideas and working designers to creatively challenge the client while meeting their needs at the same time.

 Photo courtesy of Edison Miclat

Photo courtesy of Edison Miclat

In 2012, we broke the mold by completely restructuring the report and transforming it into their first-ever magazine keepsake – packed with gorgeous employee-shot photography and articles about the employee’s accomplishments. 

In 2013, Qualcomm finally made the decision to take the report online. But considering the type of magazine-like content, which was initially meant to be browsed, we had to approach to website in a similar way. Users would not be intent-driven, searching for specific information, but rather they would be exploring it and browsing it. Our solution was to create a scrolling 'parallax' site, which layered supplemental background visuals with 'bite-size' snippets of content.

This was my first time creating a responsive 'parallaxing' user experience. It was an extremely challenging and ultimately successful and rewarding project to tackle.

Today the report unites Qualcomm’s nearly 24,000 employees across the globe and has become an integral part of and reflection of their employee culture. Qualcomm has landed on Fortune’s 100 Best Companies to Work For list for 15 consecutive years; flip or scroll through any Annual Report About People, and it’s easy to see why.

View the 2012 ARAP online publication

Request the password to view the 2013 Annual Report About People 'parallaxing' website.

Client
Qualcomm

Project
Annual Report About People 2011 - 2013

Project Role
User Experience Strategist
Senior Project Manager
Concepting
Wireframing